So, are you designing a logo? Alright! That sounds awesome, doesn’t it? And easy too!
Really? Did we just say “easy”?
If you think logo design is an easy process, trust me, that’s a misconception. To begin with, a logo is not merely some colors, fonts and fancy lines put together. It is a brand’s identity, to the extent that, more often than not, a logo is more identifiable than the brand’s name! For an entity so important, the design process requires thinking, artistic inputs and systematic planning. In other words, you don’t simply sit down and draw a logo while watching your favorite anime series.
If that is the case, how does one accomplish the creation of an awesome logo? We shall attempt to answer this very question in this article. Now, I have divided the article into two parts (because one is too mainstream): the first part talks about things that you should do while designing a logo, whereas the second one deals specifically with things you shouldn’t. Sound good? Well then, let’s start!
Logo Design – Things to Consider
1. Be Simple
There are a million ways I can tell you this, but, again, let’s keep it simple: Be simple!
Point is, that a logo is not exactly a testing ground for your illustration and typography skills. It is more a test of your design insight and presentation sense. Let us look at the logo of Nike for that matter:
Most of the time, the logo doesn’t even require a caption or the brand’s name. But we know it is Nike the moment we look at it! They can use it on sign boards and pamphlets, and even stop using their brand name altogether, we still will not be confused about the brand’s identity. That’s simplicity for you!
A complicated logo is not only difficult to identify, but also repeatedly fails in engaging the audience. A logo is an emblem, not a manifesto. Thus, it needs to be kept simple.
2. Be Dynamic
Be it design, art or even writing, flexibility and adaptability go a long way in helping you succeed. To put it in other words, one needs to be dynamic and not static. Being rigid in logo design only leads to no scope for improvement and/or innovation, and when innovation dies, the design also dies.
Pictured: Logo for Sabayon Linux
A logo has to be dynamic. This does not mean that it has to change every week, but it should have a flexible approach. Companies expect their logo to appeal to a diverse spectrum of users. With such diversity, the audience is bound to have different types of tastes and preferences. A rigid logo means if you hate it, you hate it! That does not work in design.
3. Be Versatile
Being versatile goes a long way in making a logo design popular. If your logo is such that it looks great on posters, but horrible on coffee mugs, it will never achieve popularity. Further more, if your logo is a slave to a color scheme, it cannot be called a good logo either — what this means is that a logo should look good even if it is displayed in black and white, or a set of colors that are not part of the original or actual design.
Take a look at Apple’s logo, for instance, that can look good irrespective of the color scheme. This is versatility in logo design portrayed at its very best!
4. Be Unique
This is one of those oft-said but rarely followed tips. How does a logo rise to prominence as a brand’s identity? Simple! By being uniquely identifiable.
Again, let us turn to Apple’s logo. To put things into perspective, here is a simple, perfectly awesome, good to eat, chemical-free and absolutely healthy apple for you: